August 3, 2009 – For Immediate Release

ELKHART, Indiana – In a unique fixed installation where high performing sound systems are critical, North Shore Cinemas, a Marcus Theatres® Cinema in Mequon, Wisconsin has chosen Crown I-Tech HD amplifiers to power its UltraScreen® theaters.  The theater is the first to deploy I-Tech HD to power its audio systems. 

Mark Collins, Director of Projection Technology for Marcus Theatres, explained the decision to go with I-Tech HD’s for this environment was a logical choice. “I know that a lot of the technology in the amplifier was built with the tour sound market in mind. However, I think this type of application is even more demanding than having the equipment on the road because the amplifiers are constantly running.  For cinemas you need power and reliability.  These amps give us a ton of headroom and with Crown you know you are getting a great product,” said Collins.

The move to I-Tech HD also proved to be cost-effective because the additional power means each theater needs fewer amplifiers to power the system.  “For one theater it doesn’t work out to be a huge savings but when you are outfitting multiple venues, it can really add up over time.  The plan is since we have seen how well this works, we will continue installing I-Tech HD’s in other venues as well,” added Collins.

From an installation perspective Collins felt the process was seamless. “We set the amps up with no assistance at all.  We basically hooked everything up and turned them on, it was that simple in terms of set-up,” said Collins.  

Collins believes the results of this project speak for themselves. “From a sound perspective, there is a noticeable performance difference even to the average person who walks in the theater.  I think that speaks to the quality of this system,” said Collins.

The amplifiers power a JBL sound system consisting of three ScreenArray® 4732 loudspeakers, six 4642A subwoofers, eight AC2212 loudspeakers on the side walls and two AM4215 loudspeakers for the back wall.

I-Tech HD features a new user-inspired DSP engine co-developed with BSS called OMNIDRIVEHD. The new processing engine features Linear Phase FIR filters that offer unrivaled crossover performance for sonically pure tunings. The OMNIDRIVEHD processing engine also features an innovative new suite of limiters called LevelMAX™. Harman HiQnet™ System Architect ™ mirrors the typical browser navigation interface to provide contracting professionals with a familiar interface to access a host of power configuration and control functions.


Crown is a unit of Harman International Industries, Incorporated (www.harman.com).  Harman International designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets, and maintains a strong presence in the Americas, Europe and Asia, employing more than 11,000 people worldwide. The Harman International family of brands includes AKG®, Audioaccess®, Becker®, BSS®, Crown®, dbx®, DigiTech®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, Revel®, QNX®, Soundcraft® and Studer®. Harman International’s stock is traded on the 
New York Stock Exchange under the symbol “NYSE: HAR.”

Harman HiQnet™ is the world's first connectivity and control protocol that integrates all product categories in the signal chain for professional audio systems of all types, size, and applications. Harman HiQnet no longer requires the user to manage multiple disparate operating systems or be responsible for programming individual signal processors, speaker controllers, wireless microphone systems, and mixing consoles. HiQnet was developed by engineers from across the Harman Pro Group and is coordinated by the System Development and Integration Group (SDIG), a team of dedicated systems specialists based in Salt Lake City, Utah.

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For additional information, contact:
Philip Weiss  
Griffin Integrated Communications
(212) 481-3456 Ext. 23
Pweiss@griffinpr.com

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