PromenadeSAN JUAN CITY, The Philippines—The most revolutionary cinema sound experience yet is coming to the Philippines and will be experienced at the new cinemas opening soon at the Greenhills Promenade in San Juan City. Set to open this month, the new Promenade Cinemas 6, 7, and 8 will be equipped with Dolby® Atmos™, the latest audio solution that revolutionizes the experience of sound in entertainment and transports moviegoers right into the middle of each scene. The Dolby Atmos system at the Greenhills Promenade also features a world-class HARMAN audio system, including JBL ScreenArray®loudspeakers and JBL 8350 Cinema Surround loudspeakers, powered by Crown® DriveCore™ Install (DCi) amplifiers.

The Dolby Atmos system creates life-like sound where each of the JBL surround loudspeakers is independently amplified with Crown, creating discrete channels of surround sound in the cinema.

Greenhills Cinemas was given the right to debut Dolby Atmos in the Philippines by Dolby through its Southeast Asian distributor, the Goldenduck Group, Thailand’s primary cinema equipment and services company.

“The JBL loudspeakers are located throughout the theater, not just in front and at the sides,” explains Paolo Mendoza, VP of the Music Museum Group, Inc. and general manager of Greenhills Cinemas. “With Dolby Atmos, you are able to move sounds anywhere in the theater. The result is an exciting, powerful environment never experienced before in cinema viewing.”

Director Peter Jackson (The Hobbit: An Unexpected Journey, The Lord of the Rings trilogy) has called Dolby Atmos “the completely immersive sound experience that filmmakers like myself have long dreamed about.”

“It’s more 3D than 3D images,” said Mark Andrews, director of Disney Pixar’s Brave, where the sounds of arrows whizzing by, horses galloping, and bears stomping place the viewer right in the middle of the action.

Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, award-winning directors and sound engineers, and leading exhibitors worldwide. More than 70 films around the world have been released or are scheduled to be released with Dolby Atmos sound. Dolby Atmos has also received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.

Local moviegoers will experience Dolby Atmos for the first time at Promenade Cinemas with the showing of Pacific Rim, the science-fiction monster film directed by Guillermo del Toro.

“The Dolby Atmos system is quickly gaining momentum around the world and exhibitors are also recognizing JBL loudspeakers and Crown amplification as the optimal components for use in Atmos systems,” said Chuck Goodsell, Senior Manager, Cinema, JBL Professional. “The system at Promenade Cinemas exemplifies the possibilities when world-class loudspeakers and amplifiers are paired with the most cutting-edge cinema audio format in the world!”

“At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools that create the most engaging cinematic experiences. With Dolby Atmos, filmmakers can place or move sounds anywhere in the movie theatre, creating a sound field so natural and realistic that moviegoers feel as if they are in the center of the action like never before,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories.

About Dolby Atmos

Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.

Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 10 Academy Award winning sound mixers, among others. More than 250 Dolby Atmos screens have been installed or committed to in 30 countries with over 85 exhibitor partners. More than 70 films from 10 different countries—representing a broad range of genres, from action thrillers and animated features, to comedy and horror—have been or are scheduled to be released with Dolby Amos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information please visit dolby.com.